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Increase the Visibility, Name Recognition, and “Brand” Identity of the Department of Kinesiology

Narrative: Although the success of our graduates is a testament to the high quality of our existing academic programs, the following objectives and strategies are proposed to improve the department’s local, regional, national and international visibility, name recognition, and brand identity.

Objective 1: Change from a Department to a School of Kinesiology.

  • Strategy 1A: Propose changing the Department of Kinesiology to the School of Kinesiology. – U

Objective 2: Create research centers of excellence within the department.

  • Strategy 2A: Create different laboratories within each division of the department with specific faculty directors/co-directors of each laboratory. This will lead to the formation of specific research centers (i.e., Center for Sport Administration Research, Center for Disability and Health, and the Center for Research in Human Performance) for the department. – U
  • Strategy 2B: The department will increase its average number of submissions for external funding for research and service grants by 50%. – U

Objective 3: Create community outreach programs focusing around the department’s two primary divisions – Exercise Science and Sports Studies

  • Strategy 3A: Develop outreach programs for the community at large, such as sport performance and motion analysis services and adult fitness programs. – I

Objective 4: Establish key faculty as world-renowned experts to enhance reputation and marketability.

  • Strategy 4A: The department will increase its average number of submissions for external funding for research and service grants by 50%. – U

Objective 5: Study several other academic programs and curricula as potential additions to the department.

  • Strategy 5A: Create additional courses, degree programs, or concentrations within both divisions at the Master’s level. This could include a Movement Studies in Disability M.S. degree and a Neuromechanics track within the Exercise Science concentration. – I

Objective 6: Enhance department visibility locally, nationally and internationally.

  • Strategy 6A: Creation of a departmental logo using the university’s resources for use on the departmental website, t-shirts, and polo shirts to increase visibility. – P
  • Strategy 6B: Faculty will remain highly productive in scholarly output (publications, presentations, abstracts, etc.) across all academic disciplines extant within the Department of Kinesiology. – P
  • Strategy 6C: Increase departmental presence across campus including an increased presence on university committees. Nominate qualified faculty for service and leadership positions across campus. – I
  • Strategy 6D: Encourage students to participate in research forums at both the college and university level. Nominate deserving students and faculty for awards at both the departmental and university level. – I
  • Strategy 6E: Increase the recruitment of international graduate students. – I
  • Strategy 6F: Develop an international exchange program with other universities to provide opportunities for graduate students. – U
  • Strategy 6G: Create a biennial conference focusing on the scope and philosophical underpinnings of kinesiology in the academy. – U
  • Strategy 6H: Create clinical programs in the department that serve a dual role – outreach and research. – U

Objective 7: Enhance departmental efforts in social media including an improvement of the department’s website and its use.

  • Strategy 7A: Improve the department’s Facebook, Twitter, and other social media pages. – P

Objective 8: Achieve membership in the American Kinesiology Association.

  • Strategy 8A: Join the AKA. – P

Ending Narrative: Success with Strategic Goal 1 will align with the mission and vision of the Department of Kinesiology. The department will become more visible and recognized at all levels through the execution of the preceding initiatives. As the visibility and recognition of the department growsx, the quality of students attracted to the department will improve, thus increasing departmental productivity, eventually enhancing its national ranking.

Initial Faculty Working Group: Alan Morse (Lead), Harish Chander, Adam Knight, Lee Ann Joe, JohnEric Smith, Brad Vickers, and Roksana Zak
Current Faculty Working Group: Lee Ann Joe (Lead), Harish Chander, J.J. Chen, Adam Knight, Younghan Lee, JohnEric Smith, and Brad Vickers